BreakfastCriminals for sweetgreen: Behind The Scenes

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Last Spring, when I was in DC, I asked the Instagram community for advice on healthy food spots. Sweetgreen was what came up the most. And so, I found myself in this heaven of local, organic, custom made salads and frozen yogurt, that is prepared and served with more love than any salad shop I’ve encountered in my life. Their kale creations blew my mind.

The affair started, at first as a long-distance relationship. Then, thanks to sweetgreen NoMad opening on Broadway and 27th in NYC last summer, it became official.

And so I thought, why not partner with sweetgreen and blend their philosophy of connecting people through food with our belief in loving yourself through superfood breakfasts?

BreakfastCriminals and sweetflow turned out to be a perfect match. See the result on the sweetgreen blog (NSFHB – not safe for hungry bellies).

Here’s your peek into behind the scenes of how it all went down!

sweetgreen nomad
sweetgreen NoMad opens early just for us. a dream come true.

the shoot set-up
the shoot set-up
playing with superfoods. Hawaii edition featuring Sambazon açaí sorbet.
playing with superfoods. Hawaii edition featuring Sambazon açaí sorbet.
more playing!
more playing!
sweetflow, Kentucky edition. representing blackberries.
sweetflow, Kentucky edition. representing blackberries.
sweetflow, NYC edition. representing apples.
sweetflow, NYC edition. representing apples.